Screen shots from HP Decision Optimizer, a web-based CRM application that optimized marketing campaigns

	Creating a new marketing campaign
	The final step in creating a test marketing plan, where all settings may be changed using the left navigation.
	Step 2.3 of campaign creation: making rules to apply to segmentation. Promotions, costs and related products have already been assigned in steps 1.1 - 1.3. Some segments have been created in step 2. Here rules are being created to apply to segments.